✦ Family-Owned Since 1988 ✦
Where Every Guest Becomes Family
Since 1988, Jinbeh has been more than a restaurant, it's where families gather,celebrations ignite, and every meal comes with a show worth remembering.
About Jinbeh: Our Family's Journey to Your Table
When Ben Matsuda opened Jinbeh in 1988, he didn't just open a restaurant. He brought a vision home. Ben opened Jinbeh out of an entrepreneurial instinct and a deep desire to bring authentic Japanese dining to North Texas. His philosophy was three words: humble, hardworking, and honest. Those three words became the spiritual foundation of Jinbeh and were passed down to his son, who now runs both locations.
What started in a small Las Colinas space—featured by D Magazine as early as 1990—has blossomed into a multi-generational tradition that families keep coming back to after 20, 25, even 30+ years. The original Las Colinas location was a true Japanese kitchen with a menu as thick as a book. Over time, Jinbeh learned a critical lesson: the menu needed to cater to the American palate while preserving Japanese soul. The result is what the owner calls “American Authentic”—food that feels genuinely Japanese enough that you feel transported, but accessible enough to be comfortable.
Unlike the impersonal corporate chains out there, Jinbeh feels different from your first visit. You're not just ordering dinner—you're joining a celebration. Our chefs become entertainers, your table becomes a stage, and the onion volcano? That's just the beginning of the show. Yes, the food is exceptional—our sushi is fresh, our steaks are premium, and every sauce from the Yum Yum to the garlic butter is made in-house daily. But what truly sets us apart is how we make you feel: welcomed, celebrated, and part of something special.
Today, with locations in Frisco and Lewisville, we're still proudly family-owned, still committed to those original values, and still determined to deliver the kind of dining experience North Texas families love. Nearly four decades later — that's the Jinbeh difference.
The Meaning Behind Our Name
What is "Jinbeh"?
The name Jinbeh was once a common surname among Japanese farmers and peasants during the feudal medieval ages of Japan. These hardworking people cultivated the rice paddies that fed entire villages, embodying values of humility, honesty, and dedication.
When Ben Matsuda opened our first restaurant in Las Colinas in 1988, he chose the name Jinbeh deliberately. Coming from humble beginnings himself, the name serves as a daily reminder of where he came from and the values that built this family business.
"He came from a poor family, and he created all of this and was successful; the name for him is a daily reminder of where he came from.", Aya Matsuda
Today, those same values guide everything we do: serving every guest with genuine warmth, preparing every dish with honest craftsmanship, and working hard to create moments worth celebrating.
“I have gone here for my birthday every year since I was at least 7. I'm 24 now and celebrated my 24th there. Truly my favorite place to be.”
— Alaina T., Google Review
Press & Partnerships
Featured by DFW Moms
In April 2026, the @dfwmoms team brought their family in for a hibachi night at our Frisco location. Watch the reel they made — it captures exactly what we hope every family feels at the table.
As featured on Instagram
Family hibachi night at Jinbeh Frisco
A paid partnership with @dfwmoms, “If you're looking for a fun family dinner spot in DFW, we had the BEST time at Jinbeh Steak & Sushi in Frisco.”
The kids stayed entertained by the hibachi chefs — the fire tricks, the interaction, the whole experience. That's the Jinbeh promise to every family.
Watch the original on InstagramThe People Behind the Plates
At Jinbeh, tenure isn't measured in months—it's measured in decades.
Our Head Sushi Chef — 30 Years
One of our sushi chefs, Fuji San, has spent nearly 30 years at Jinbeh. Fuji and the owners co-created the entire sushi menu through sleepless nights of collaboration. From the south side of Japan, a region famous for noodles, he once created a ramen section so popular it became legendary among regulars.
A Team That Stays
Many of our managers, servers, and floor leaders have been with Jinbeh for years, some for decades. They lead with warmth and respect, and they train every new team member the way they were trained: as part of a family.
Hibachi Excellence
Jinbeh's hibachi chefs are talented and dedicated to excellence. We have the desire to constantly provide high-quality shows and serve high-quality food, every single night.
Why Guests Keep Coming Back
We're not a chain. We're your gracious hosts. Here's what makes every visit special.
Premium, Fresh Ingredients
We source the finest, freshest fish daily. Our Yum Yum sauce, dipping sauces, and garlic butter are all made in-house, no shortcuts. Explore our full menu to see what we serve. When you taste the difference, you understand why guests prefer us over chains.
“The food is consistently great and of the highest quality.”, Google Review
Spirited Hibachi Shows
Skilled chefs bring artistry and entertainment to every table. The onion volcano, the flying shrimp, the flames, it's dinner and a show, every time. Discover the rich history of Japanese culinary culture behind these traditions.
“Chef cooks right in front of you using special effects with fire, always fun!”, TripAdvisor Review
Warm, Genuine Hospitality
Family-owned and operated. Sometimes kids get a hand-folded origami crane from a basket by the door, plus training chopsticks and a lollipop. Our philosophy: invest in the kids, and they grow up saying “I want to go to Jinbeh.” That's why we hear from guests who started coming as toddlers and now bring their own friends.
“Service is great, cozy and family-like.”, Google Review
Birthdays & Special Moments
Every birthday gets the “three-touch” treatment: the host says happy birthday at check-in, the server is notified with a circled seat number, and the chef is informed. Three separate people, three heartfelt moments—then tambourines, noisemakers, and ice cream to close the show. Explore celebrations.
“We've been coming here for years, celebrating a lot of birthdays.”, Google Review
Follow Our Journey
Join the Jinbeh family on Instagram for behind-the-scenes moments, mouth-watering dishes, and celebrations.
@jinbehfrisco
The People Behind Every Plate
Jinbeh isn't built on recipes alone, it's built on relationships that span decades.
30+ Years of Mastery
Our Sushi Master
Our head sushi chef has been with Jinbeh for nearly 30 years. Originally from the southern coast of Japan, a region renowned for its seafood and noodle traditions, he co-created every signature roll on our menu alongside the Matsuda family during late-night sessions of testing and perfecting.
At the original Las Colinas location, he created a beloved ramen section that became a local favorite. His craft represents the soul of our sushi program: precise, authentic, and always evolving.
A Decade of Legends
The Cowboys Connection
For over a decade, Dallas Cowboys players were regulars at Jinbeh. Our original Las Colinas location sat near the team's practice facility, and players became genuine friends of the restaurant — attending celebrations, hosting private dinners, and building real relationships. The signed photographs now displayed at our Frisco location are mementos of that era.
The Cowboys players even attended Jinbeh's last day at Las Colinas as a farewell tribute. It's the kind of loyalty that only comes from truly great food and genuine hospitality.
Our Family Traditions
Sometimes kids who visit Jinbeh get a hand-folded origami crane from a basket at the host stand. Training chopsticks and lollipops are always available for little ones. Our philosophy is simple: invest in making kids feel special, and they grow up saying “I want to go to Jinbeh.”
We hear it all the time — guests who started coming as toddlers now bring their own friends and families. That's the cycle of trust that 38 years of genuine family hospitality creates.
Three Words That Built a Legacy
These three words became the spiritual foundation of Jinbeh when our founder passed them down to his son. They guide every decision — from how we source ingredients to how we greet you at the door. A competitor once copied our entire menu. Our response? “If it's going to happen, it's going to happen.” They didn't last five years. Thirty-eight years of community trust can't be replicated.
Awards & Recognition
We're honored that food critics, diners, and platforms have recognized what our guests have known for decades — Jinbeh is something special.
D Magazine
Multiple award winner including “Best Place to Eat” in the Best of Big D franchise and “Best Neighborhood Restaurants.” D Magazine described Jinbeh as having “the best grilled veggies around” and noted diners say “Anytime I'm looking for consistency and a great meal, I go there.”
Featured in D Magazine since 1990 — over three decades of editorial recognition.
OpenTable Diners' Choice
Over the restaurant's lifetime, we've been recognized across 12+ Diners' Choice and “Best Of” lists, and they still come in today. Ranked #1 Hibachi in Lewisville, #1 Tempura in Lewisville, and #2 Hibachi in Frisco. Also selected for Best Japanese, Best Food, Best Value, Healthy, and Kid-Friendly.
Earned through verified diner reviews.
Featured In
Eater Dallas — included in their curated DFW dining guide. TripAdvisor Travelers' Choice award recipient. Named to TripAdvisor's “Best Sushi” and “10 Best Japanese Restaurants” lists for both Frisco and Lewisville.
Recognized across major travel and dining platforms worldwide.
Our real award? Seeing families come back generation after generation. That's the recognition that matters most.
Join the Jinbeh Family
Experience the warmth, the spirited shows, and the authentic hospitality that guests have been coming back for over 20 years. A warm welcome and a show with every meal, that's our promise. Give the gift of Jinbeh with a gift card.